As the animated canine caper shows, embracing the fantastical doesn’t require the same leap of faith it once did.
BBC One’s short film for Christmas 2017 stands head and shoulders above the ad pack by creating an emotional connection without needing to say a word.
The writer-director’s fingerprints are all over much of the creative work brands are putting out today.
As a graphic designer and creative director at motion picture advertising agency Jump Cut, Brandon Schaefer is the man with an eye for a standout movie poster.
Brands are desperate to convince consumers they are “just like us”, but is their faux authenticity becoming increasingly transparent?