As the animated canine caper shows, embracing the fantastical doesn’t require the same leap of faith it once did.
Tag: Advertising
BBC One’s short film for Christmas 2017 stands head and shoulders above the ad pack by creating an emotional connection without needing to say a word.
The writer-director’s fingerprints are all over much of the creative work brands are putting out today.
As a graphic designer and creative director at motion picture advertising agency Jump Cut, Brandon Schaefer is the man with an eye for a standout movie poster.
Brands are desperate to convince consumers they are “just like us”, but is their faux authenticity becoming increasingly transparent?
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